SAC WINE & ALE and sacwineandale.com is a new Regional Lifestyle Media Brand that promotes local wine, beer, farm to fork and outdoor adventure through outreach, marketing tools and special projects that package and promote the amazing lifestyle that we live here in the Sacramento Region!

THE MISSION is to bring new visitors to the region’s businesses by presenting unique and personalized agricultural, culinary and recreation-based tourism experiences – or more simply put, “food & drink adventure marketing.”


In today’s world of mobile devices and information overload, users are very picky about what they actually read and pay attention to. For residents and tourists looking to navigate an industry or geographical region, maps (digital and in print) are still a very valuable tool. PRINT IS NOT DEAD! Sac Wine & Ale publishes user-friendly maps and curates dynamic print brochures that show users the best of what a region has to o‘er and how to get there. Starting with the first Placer Wine & Ale Trail Guide in 2015, and now expanding into Amador, El Dorado, Nevada and Sacramento & The Delta, brochures include a map and listings of wineries and breweries, editorial and advertorial on the best places to Eat, Play & Stay, plus the towns, cities and people that make each County special. Regional brochures have a distribution of 30,000-50,000 (depending on the County) and are printed on a yearly basis.

View the online version of the latest Placer Wine & Ale Trail Guide »


Sac Wine & Ale maps & brochure content are also available online through the Sac Wine & Ale Digital Hub. Users can navigate their way through all the same great information in our brochures and virtually EXPLORE content by County. They can also get the latest on upcoming events and sign up for our Email Newsletter or check out articles and other “wine & ale education and adventure” content on our Blog and Facebook and Instagram pages. Soft-launched in the Fall of 2019 with the first “spoke,” placerwineandaletrail.com, and now this “hub” (sacwineandale.com) official launch in Spring 2020, the network continues to grow with new content under construction for El Dorado, Amador, Nevada and more!

Tourism and Lifestyle Marketing & Branding

Sac Wine & Ale is the vision and creation of Jocelyn Maddux of Placer County-based Jbrand Marketing.  Jbrand seeks to complement and enhance existing wine, ale and hospitality marketing efforts and to leverage the power of partnership, collaboration and cross-promotion for the benefit of all.  Originally started as “side-hustle” to a career in law and politics while working for a local elected official, Jbrand is now Jocelyn’s full-time passion.


“Living the life of good wine, beer, food & the great outdoors!”

When you’ve grown up in a winemaking family, you can’t help but want to share the magic of local wine and the Sierra Foothills Lifestyle.  Jocelyn is a true insider with unparalleled access to some of our most talented local purveyors.  Jocelyn has over 15 years of sales and marketing and community outreach experience and is a member of a wine-business family, Placer County’s own Lone Buffalo Vineyards & Winery in Auburn, Ca.  She is one of the founding members of the Placer County Vintners Association and has worked for and with the local community building relationships with the local food, wine, craft brew and hospitality/tourism industry since her move from the Bay Area to the Sierra Foothills in 2007.  Jocelyn’s not only about wine though – she loves a great craft brew or cocktail, especially after hiking in her own backyard (The Auburn State Recreation Area) and gives back to her local community by serving on the Boards of the Placer County Vintners Association and The Placer County Visitor’s Bureau and The Ripple Effect Sierra Foothills.

Click to Download:  2024 Media Kit
Click to Download:  2024 Media Addendum – Content Examples
Jocelyn Maddux

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